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2nd look studio

The challenge

2nd Look Studio is one of Victoria BC’s favourite Beauty Salons. They specialize in providing exceptional, personalized customer service unlike other salons where they get you in and out like a production line. They challenged us in reducing their yearly web and advertising billings while elevating their brand and web presence.




social strategy

“I am so happy with the work Goodidea Creative did for me and my business. They are saving us a lot of money in yearly billings and gave my website a fresh look. I highly recommend their services with all of their knowledge and great personality. I am very pleased with the outcome.”

– Zee, Co-founder

Our approach

Care was given to give 2nd look a visual identity that was modern and inviting to attract new customers in a younger demographic. The new visual storytelling is attractive, sassy and captures 2nd Look’s personality and devotion to their clients. 


We created a brand experience that is clean, simple, and professional. The text logo is modern, feminine and honest. The look and feel are versatile and can be translated well into further collateral such as business cards, flyers and any other promotional items as needed.   

“The new visual storytelling is attractive, sassy and captures 2nd Look’s personality and devotion to their clients.”

Web solution

The overall experience of the new website mirrors the visual storytelling with a clean, responsive, minimal user experience including click to dial buttons for an effective mobile user experience.


2nd Look’s social media presence mirrors their personality and is instantly engaging. We focused on local college students to help drive traffic to their website. Posts centre around a funny, relatable situations in addition to photos showcasing their work.

scope of work


Baseline Evaluation


Branding Strategy

Experience Strategy


Branding Strategy

Visual Identity and Assets



Brand Guidelines

web solution

Wire-framing and prototyping

Site build

Visual design

Responsive design


Communications style guides

Messaging, and tone

Content strategy and production

Facebook strategy

Instagram strategy

extra credit

Google Business listing

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