2nd look studio
2nd Look Studio is one of Victoria BC’s favourite Beauty Salons. They specialize in providing exceptional, personalized customer service unlike other salons where they get you in and out like a production line. They challenged us in reducing their yearly web and advertising billings while elevating their brand and web presence.
“I am so happy with the work Goodidea Creative did for me and my business. They are saving us a lot of money in yearly billings and gave my website a fresh look. I highly recommend their services with all of their knowledge and great personality. I am very pleased with the outcome.”
– Zee, Co-founder
Care was given to give 2nd look a visual identity that was modern and inviting to attract new customers in a younger demographic. The new visual storytelling is attractive, sassy and captures 2nd Look’s personality and devotion to their clients.
We created a brand experience that is clean, simple, and professional. The text logo is modern, feminine and honest. The look and feel are versatile and can be translated well into further collateral such as business cards, flyers and any other promotional items as needed.
“The new visual storytelling is attractive, sassy and captures 2nd Look’s personality and devotion to their clients.”
The overall experience of the new website mirrors the visual storytelling with a clean, responsive, minimal user experience including click to dial buttons for an effective mobile user experience.
2nd Look’s social media presence mirrors their personality and is instantly engaging. We focused on local college students to help drive traffic to their website. Posts centre around a funny, relatable situations in addition to photos showcasing their work.
scope of work
DISCOVERY & STRATEGY
Visual Identity and Assets
Wire-framing and prototyping
Communications style guides
Messaging, and tone
Content strategy and production
Google Business listing
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