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British columbia special olympics

The challenge

Team BC of the Special Olympics reached out to us looking for a new visual identity that would represent their team in national competitions. 

The Special Olympics is the world’s largest sports organization for children and adults with intellectual disabilities and physical disabilities, providing year-round training and competitions to 5 million athletes and Unified Sports partners in 172 countries. Special Olympics competitions are held every day, all around the world—including local, national and regional competitions, adding up to more than 100,000 events a year.

Branding

Logo design

Clothing

Our approach

Being lifelong residents of BC we wanted to create a logo that represented our beautiful province and the courage of the atheletes. We took a lot of time researching the special olympics including hundreds of athelte photos looking for that spark of inspiration. 

  The logo explained

the rising sun

The rising sun directly references the provincial flag and is a visual anchor point for the logo perfectly balancing the eye. The rising sun also references The Special Olympics goal of getting athletes to achieve new levels by challenging themselves.

the raging ocean

Nothing is more synonymous with BC than our oceans. The BC coast is beautiful, powerful, imbedded in our culture and has sustained the First Nations of Canada for generations. 

This part of the icon injects movement into the design which strengthens the athletic component. The waves are also starting from the left or West side of the logo representing BC as the western most province.

Victory

In our research and inspiration collecting we came across this photo on the Team BC website. It is so moving in the way it communicates the passion, strength and confidence that only sports can achieve.

This photo challenged us with celebrating our athletes and their achievements in sport and life.

The C and the sun parts of the logo have an additional meaning. When put together they create a minimal visual representation of an athlete throwing their arms in the air in victory.

Whether they win or not, they are brave in the attempt. This section of the logo is a constant reminder to the athletes that no matter the outcome, they are victorious in challenging themselves to accomplish great things.

scope of work

DISCOVERY & STRATEGY

Baseline Evaluation

Research

Branding Strategy

Experience Strategy

Branding

Branding Strategy

Visual Identity and Assets

Lettering

Collateral

Brand Guidelines

clothing solution

Design assets

Clothing Mockups

Final CSV files

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