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pelican logistics

The challenge

Pelican Logistics is new to the commercial trucking scene. They wanted a brand and logo icon design that was an homage to the great motorsport / trucking logos of the past. Usually these logo marks included a cartoon character. 


Logo Design

Client concept sketch

the logo

We received this sketch from the client as a starting point and sense of direction. We took this design and worked it into a functional logo that still hit the client’s requests. The final logo features a tough looking pelican with exhaust pipe wings.

Our working sketch

finished logo

scope of work


Branding Strategy

Visual Identity and Assets



Brand Guidelines

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