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Seagrow pharms

The challenge

SeaGrow Pharms is writing a new story in the Canadian Cannabis industry. They challenged us in developing a brand identity that was professional and memorable. Additionally, they required a web presence to house company information for their potential investors.

Branding

Logo design

Website

Collateral

“The brand identity system had to create an impactful experience.”

Our approach

Care was given to create a visual identity that scales and co-brands well. As a start-up, the brand identity system had to create an impactful experience. The logo mark, colours and web presence had to work together to reference their first nations partners, the British Columbia landscape and professionalism of their founders.

Branding

We created a comprehensive brand experience that is clean, simple, and professional. The vantage point of the logo mark embodies SeaGrow Pharms’ First Nations partners and the British Columbia landscape. Paired with the logomark, the logotype gives a subtle nod to the professionalism of the brand. Versatility is crucial for this logomark as it will be used in many mediums including print, clothing, digital and environmental.

web solution

To support the startup phase and fundraising efforts we kept the SeaGrow website simple and minimal. We chose a clean colour pallet that supports the logo mark and allows for a professional looking experience. We were challenged to create enough content without revealing too much of their confidential business plan.

scope of work

DISCOVERY & STRATEGY

Baseline Evaluation

Research

Branding Strategy

Experience Strategy

Branding

Branding Strategy

Visual Identity and Assets

Lettering

Collateral

Brand Guidelines

web solution

Simple site design

Responsive design and build

Custom graphics

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